Many law firms treat their website as a project to be handed off to an external agency: the website is developed, content is added, and then the site goes live. After that, control rests almost entirely with the agency.

Imagine facing a massive iceberg as it rises from the ocean. What we see is only a small part of its size—the largest part, its true mass, is hidden beneath the surface.

Right now, there are hundreds of thousands of LegalTech products in development. Following my experience, a significant number of them are being built by lawyers - or more precisely, by law firms or forward-thinking legal professionals who manage to assemble project teams. 

Writing client-relevant content doesn’t have to be a guessing game. The data is already there. All you need to do is log in.

Big firms like Wolf Theiss, White & Case, and CMS are often seen as marketing powerhouses, but many of their best ideas don’t require huge budgets or global teams. 

Imagine walking into a grocery store that looks perfectly fine at first, but then small things start negatively impacting your experience: the cereal box you grab from a shelf feels empty, signage is confusing, the queue lines aren’t clearly marked, and the card payment terminal doesn’t work. A law firm’s website works similarly and minor oversights can make it feel less polished, even if the overall design looks professional.

Go on a professional network and you’ll see it everywhere: law firms framing routine updates as if they were landmark achievements. Sharing news isn’t the problem. The problem is inflating the significance of ordinary developments.

If there’s one corner of a law firm website guaranteed to induce a yawn, it’s the practice area pages. Hands down, these are the single most boring digital real estate on legal sites.

The humble "Out of Office" (OOO) reply, once a simple courtesy notice, is evolving into a powerful symbol of shifting corporate values and a frontline defense in the battle for genuine work-life balance, especially during the precious holiday season.

Everyone’s slowing down, but smart firms are speeding up. Summer is the perfect time for law firms to get noticed.

There’s plenty of chatter about marketing in law firms, but actual progress often feels stuck in first gear.

Most law firms have a thought leadership section on their website – whether it’s called “Insights,” “Knowledge Center,” “Blog,” or “Legal Updates.”

After regularly reading articles on CEE Legal Matters, one thing is clear: this platform is full of deep legal expertise.

Below is an excerpt from the Legal Automation Book: From Bottlenecks to Bots.

An increasing number of firms are eager to showcase their “innovative” use of technology. However, for the most part, this only adds to the noise rather than increasing the firms’ credibility.

Marketing isn’t an afterthought. It’s a strategic function. And yet, many law firms still sideline the very people they’ve brought in to help them grow.

Throughout this series, we’ve covered common mistakes law firms make in their digital presence. However, we now would like to acknowledge what’s working.

A great law firm website removes guesswork and gets fundamentals right. This checklist covers the essentials every firm needs to turn its website into a trust-building digital asset.