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Big law firms can coast on boring slogans. They’ve got the clout, the infrastructure, and the impressive list of past clients to do the talking. But if you’re a smaller firm and your website sounds like everyone else’s, you are disappearing into the beige background of legal marketing noise.

The European Accessibility Act (EAA), approved in 2019, takes effect on June 28, 2025. The Act requires a wide range of products and services – such as consumer electronics, vending machines, websites, and mobile apps – to meet accessibility standards for people with disabilities.